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What It’s Like to Travel in the World’s Happiest Countries

Every year, the World Happiness Report looks at what makes people feel content.  It’s all about social support, personal freedom and trust.

When you travel to one of the happiest countries in the world, you’ll feel this for yourself. Locals often have time to pause, connect, and enjoy the moment. You’ll also be welcomed into safe, well-run places where life feels calm and considered.

 Plus, you'll be treated to some incredible scenery along the way – think Norwegian fjords, Alpine peaks, and medieval city squares.



Reykjavik cityscape with colourful rooftops and spring greenery
View over Reykjavík’s colourful rooftops and spring trees.

What is the World Happiness Report?

The World Happiness Report ranks countries based on how happy their citizens are.

Researchers use the Gallup World Poll to measure life evaluation scores of the local population. People rate their lives on a scale of 0 to 10, considering income, social support, health, freedom, generosity and whether they trust their government.

You’ll notice that the highest scores are often achieved by the same countries year after year. And the Nordic nations typically claim several of the top spots. Other European destinations also rank well, offering a strong quality of life.

While the report focuses on residents, these same values shape the experience for visitors, too. Think healthcare, public transport networks, and sustainable cities.

Street view of the Helsinki Cathedral, Finland
Helsinki Cathedral standing above Senate Square in Finland’s capital.

The happiest countries in 2025

What is the happiest country in the world this year? Finland nabbed first place again in 2025. This makes it the happiest country in the world for the 8th year in a row.

These countries ranked the best in 2025:

  1. Finland
  2. Denmark
  3. Iceland
  4. Sweden
  5. Netherlands
  6. Costa Rica
  7. Norway
  8. Israel
  9. Luxembourg
  10. Mexico
  11. Switzerland
  12. Austria
  13. New Zealand
  14. Belgium
  15. Germany
  16. Canada
  17. Ireland
  18. Czech Republic
  19. Lithuania
  20. United Arab Emirates
  21. France
  22. Slovenia
  23. United Kingdom
  24. United States
  25. Uruguay

yellow rorbuer on sakrisoy island lofoten norway
Yellow fishermen’s cabins on Sakrisøy island in the Lofoten archipelago, Norway.

You’ll see that many of these countries offer a blend of calm surroundings, reliable infrastructure, and a strong sense of community. That combination tends to create places that feel easy to travel in and welcoming from the moment you arrive.

The Nordic nations often lead the pack, thanks to things like strong public services, trust in others, and a connection to nature.

The UK and US also appear in the top 25, ranking 23rd and 24th, respectively. While lower on the list, both have well-established infrastructure, cultural diversity, and plenty of rewarding travel experiences.



Tourists enjoying the scenic summer view of Nyhavn pier, Denmark.
Visitors strolling along the vibrant Nyhavn waterfront in Copenhagen, Denmark.

Why are these countries so happy?

There’s no one reason these countries top the happiness charts year after year. But when you dig into the data and talk to the people there, a few patterns start to appear. From strong communities to time outdoors, here’s what helps make these countries feel so good to visit.

Trust and social support

In many of the world’s happiest places, people look out for each other. In destinations like Finland and Denmark, most people genuinely believe a lost wallet would make its way back to them. That kind of trust in everyday life helps create the friendly, low-stress environment you’ll notice while travelling.

Work-life balance

Nordic countries excel at balancing work with personal well-being. In Denmark, for example, people get at least 5 weeks of paid holiday every year. And that’s on top of generous parental leave. It’s no wonder the pace feels slower and more relaxed here.

st. colmans cathedral in cobh near cork
Street view in central Geneva, Switzerland.

Connection to nature

Happy countries often have stunning natural landscapes on their doorstep. In Finland, you’re free to roam almost anywhere in the countryside, thanks to something called “Everyman’s Right”. Whether hiking through forests or paddling across a quiet lake, these activities boost mental health and life satisfaction.

Equality and freedom

The happiest nations also ensure everyone has opportunities to thrive. In the top-ranked countries, healthcare and schooling are free, or don’t come with exclusive price tags. This kind of support gives residents more financial freedom, letting them spend on what matters most to them.

st. colmans cathedral in cobh near cork
St Colman’s Cathedral overlooking the harbour town of Cobh near Cork, Ireland.

Reasons to visit the world's happiest countries

These destinations don’t just rank highly on paper – they’re great places to travel.

Think hot springs in the Icelandic countryside, forest cabins in Sweden, or scenic train rides through the Swiss Alps. In many of these places, nature is also easily accessible, food is fresh and local, and cities are designed for people, not just cars.

Read on for more reasons why you’ll want to add these countries to your travel wish list.

finnish sauna and log cabin finland summer
Traditional Finnish sauna and log cabin set beside a forest lake in summer.

1. Finland

In Finland, everyday life blends quiet moments with natural beauty. This is a place where you can unwind in a lakeside sauna, snack on a cinnamon bun after a forest walk, and hear the snow crunch under your boots in winter.

Visit in summer to experience the midnight sun, or come in winter to chase the northern lights as they dance across the sky. Spend time in Helsinki for iconic modern architecture, easygoing cafés and smart ways of living that put people and the planet first.

Many visitors notice how approachable people are here. Locals tend to be helpful, kind, and happy to switch to English with a smile.

In every place we visited, locals would start speaking their own language. But the moment they realised we didn’t understand, they’d switch to English with a smile. It made everything so easy.
- Cheryl, Nordic Visitor guest


rainbow street reykjavik iceland
Reykjavík’s rainbow street leading to Hallgrímskirkja church.

2. Iceland

Iceland’s dramatic landscapes are easy to reach and even easier to explore. Drive the Ring Road to see waterfalls like Seljalandsfoss, lava fields near Lake Mývatn, and icebergs drifting through Jökulsárlón glacier lagoon.

Hot spring bathing is part of daily life here. Beyond the famous Blue Lagoon, you’ll find smaller spots like the Secret Lagoon or the warm river at Reykjadalur – often with fewer visitors.

Travelling here feels relaxed and intuitive. The tap water is glacial, the electricity is almost entirely renewable, and even in remote areas, the roads are well-maintained. Iceland is also one of the world’s most LGBTQ+ friendly countries, with strong rights and wide social acceptance.



Historic green Flåm Railway train on its mountain route
The Flåm Railway train travelling through the steep mountain landscape of Norway.

3. Norway

Norway often ranks among the world’s happiest countries, and it’s also one of the most striking places to explore in Europe. You can cruise through UNESCO-listed fjords like Geirangerfjord, ride the famous Flåm Railway through steep mountain valleys, or drive the Atlantic Ocean Road.

One guest, Kathy, remembers the Flåm train ride as a standout moment:

The Flåm Railway was a highlight. We stayed overnight, tried the sauna, dipped in the fjord, and cruised the next morning. It was absolutely beautiful.
- Kathy, Nordic Visitor guest

Many Norwegians live in daily contact with nature. The concept of friluftsliv, open-air living, means getting outside year-round, whether hiking in Jotunheimen National Park or cross-country skiing in the forests near Oslo.

Geirangerfjord in Norway
Geirangerfjord viewed from above, with steep cliffs and blue water below.

Travel here is also designed with sustainability in mind. Electric ferries run along the fjords, and local operators often prioritise small-scale tourism. You’ll find eco-certified hotels, scenic train routes, and a national focus on preserving what makes the landscape so special.

Many guests also comment on how secure and relaxed they feel when travelling in Norway:

We felt completely safe and comfortable the whole time we were in Norway – nothing like the concerns we’d heard before going. It was just easy to be there.
- Laura, Nordic Visitor guest


Nyhavn illuminated at night
Copenhagen’s Nyhavn district lit up in the evening.

4. Denmark

Getting around in Denmark feels simple and stress-free. In cities like Copenhagen, wide bike lanes, energy-efficient metro lines and calm public spaces make it simple to explore. Most locals get around by bike, and visitors can do the same with city-wide rentals like Bycyklen.

You’ll also see how history and modern Danish design live side by side. Visit Rosenborg Castle for a glimpse of royal life, then wander past bold architecture at the harbour or visit the Danish Design Museum.

In Denmark, you’ll likely come across the word hygge, a Danish concept that captures a feeling of comfort, warmth and ease. It’s not just about candles and cosy corners, though, you’ll find plenty of those. It’s about enjoying small moments, like sharing a meal with friends or relaxing after a long walk.


  • Embrace the joy of relaxed city living and cosy cafés on these Danish tours

Gamla Stan, Stockholm
Stortorget square in Stockholm’s old town, lined with historic buildings.

5. Sweden

Sweden is a country that does calm well. Stockholm offers a mix of waterfront views, historic old towns and forward-thinking design – all connected by efficient transport.

Outside the city, you’ll find thousands of islands and forested lakeside cabins within reach. Many Swedes spend summers in the countryside, and you can do the same, whether it’s kayaking in the Stockholm Archipelago or hiking through Dalarna.

One of the best-known Swedish traditions is fika, a daily pause to enjoy coffee, something sweet, and good company. Not just about the food, fika is the act of slowing down and spending time with loved ones.

Cheryl, who visited Sweden with us, recalled how quickly fika became a frequent fixture on their trip:

I loved the tradition – that little break in the day for coffee and pastries. We really took it to heart during our trip and made it part of our routine.
- Cheryl, Nordic Visitor guest

  • Savour Swedish fika and countryside charm on a Swedish tour

View over Zürich, Switzerland
Looking out over Zürich, with church spires and lake views.

6. Switzerland

In Switzerland, things just work. Trains run on time, streets are spotless, and travel feels seamless from the moment you arrive.

One of the best ways to explore is by rail. Scenic routes like the Glacier Express wind through alpine valleys, making remote landscapes accessible without needing to drive.

You’ll also notice the mix of cultures. With 4 official languages and ties to Germany, France and Italy, each part of Switzerland has its own food, traditions and architecture.



a session in galway ireland
Live traditional music session in a Galway pub, Ireland.

7. Ireland

Ireland is known for its strong sense of place – you’ll feel it in the landscapes, the language, and the way people tell stories. Visit the west coast to drive highlights of the Wild Atlantic Way, where sea cliffs and winding roads link fishing villages with ancient ruins.

In cities like Dublin and Galway, live music spills out of pubs, and conversation comes easily. A visit might include hearing folk tunes at a local session, walking through 800-year-old cathedrals, or uncovering the history behind a village name.

For many, these memorable cultural moments happen as soon as they arrive:

On our first night in Dublin, we found a pub with live music and traditional dancing. We were immersed in the culture almost instantly – it was such a fun start to the trip.
- Maggie, Nordic Visitor guest


Stonehenge at sunset
Stonehenge at sunset, with the ancient stones in silhouette.

8. The UK

Travelling in the UK means quick access to some of Europe’s most iconic historic sites. You can marvel at the ingenuity of Stonehenge, stroll the halls of Edinburgh Castle, or explore the cobbled streets of Oxford.

Travellers speak about the warmth they felt from locals across the UK.

What made me feel safe more than anything was the people. Everyone was kind, always ready to help. You walk into a pub and it feels like family – that’s what I loved about the culture.

Almost every trail or historic spot we visited, there’d be a local. Often, an older man with a dog, ready to tell you the full history of the place. I found it so charming.
- Stephanie, Nordic Visitor guest

Each part of the UK brings something different. Scotland draws travellers with its dramatic lochs, castles and Highlands. England blends iconic cities like Bath and York with green countryside and quaint pubs.

In Northern Ireland, the Causeway Coastal Route connects key landmarks, from the Giant’s Causeway to Dunluce Castle and the walled city of Derry.


  • Walk Roman roads and roam castle ruins on these UK tours

reynisfjara beach iceland   chris henry
Waves crashing on the black volcanic sands of Reynisfjara, south coast of Iceland.

Plan your European escape with Nordic Visitor

You’ve just discovered the countries that rank among the world’s happiest – places where trust, safety, equality and a love for nature shape everyday life. Now, imagine experiencing that same sense of ease and contentment on your own travels.

Explore Nordic Visitor’s self‑drive, guided small group, and privately guided tours. These European getaways promise more than just sweeping views, but a chance to slow down, connect with local life, and return home feeling uplifted.

When you travel with us, you’ll have support every step of the way from our travel consultants. Based in Reykjavik, Stockholm, Edinburgh and Munich, they’ve explored the routes themselves, uncovering stunning viewpoints and hidden paths along the way.

Every Nordic Visitor package includes:

  • A dedicated travel consultant to plan your trip
  • Handpicked accommodation with daily breakfast
  • Local transport, according to your itinerary
  • Optional activities and experiences
  • A personalised travel guide with insider tips and practical advice
  • 24/7 support while you travel
  • Expert service backed by over 2,000 5-star reviews on Tripadvisor

Contact us to start planning your trip in the world’s happiest countries.

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Post by: Willow

Born in Canada and now living in Scotland, Willow has a passion for storytelling and adventure. She believes travel is as much about the stories you gather as the places you go. When not writing, she loves hiking coastal paths, browsing bookshops, and enjoying cosy cafés on rainy days.

More posts by Willow

Getting there

We'd love to give you the same amazing travel experiences as you read about in our blog! To visit the destinations and attractions mentioned in this post - and to discover a few new highlights along the way - check out these recommended Nordic Visitor tours.