About us

Your local travel experts in Europe

We’re Nordic Visitor. Local experts who live where you want to go. We plan every detail of your trip with personal care and the kind of insights you only get from really knowing a place. We’ve been planning journeys that run smoothly from the first “hello” since 2002.

From Iceland’s glacier lagoons to Italy’s sun-drenched vineyards, we’ll take you to places that’ll make you fall in love with travel over and over. Picture mist rolling over the Scottish Highlands, a Norwegian fjord at dusk, and snow-capped peaks framing the storybook Alps. Each region has its own rhythm – and we’ll help you find it. It’s like having a friend in each destination.

We listen to what matters to you – the things that thrill you and the bits you’re unsure about. Our hope is always the same: that you come home with stories you’ll be telling for years.

You’ll also notice we look a little different these days. We’ve refreshed our look – read more about what’s changed here.

Our mission

“At Nordic Visitor, our mission is simple: to help you confidently connect with new places and cultures all over Europe – and to love them as much as we do.”

Sigfús Steingrímsson

CEO

Our guiding principles

We’re always there

From the first conversation to the moment you return home, you’ll always have someone in your corner. Your dedicated travel consultant is there for you, during and after your trip, offering support and local insight whenever you need it.

Trust is earned

When you book with us, you’re in good hands from the start. We'll support you with genuine care, attention to detail, and honest advice. This is why our travellers mention their consultants and guides by name in reviews – because to us, it’s personal.

The detail is the difference

Care isn’t something we just talk about. It’s in our DNA. From the handwritten notes on your tour map to a helpful tip you didn’t know you needed. These small touches are how we go the extra mile and make your trip feel truly special.

Reasons to book with us

Meet our people

We’re a close-knit team of travel experts based in Reykjavík, Stockholm, Edinburgh, Dublin, Munich, Rome and beyond. We know these destinations deeply and want to help you experience them with confidence and our insider know-how. Wherever you go, we’re there for you.

Iceland Office

Viðja Jónasdóttir

Sales Manager
vidja(at)nordicvisitor.com

Steinunn Elva Jónsdóttir

Tour Operations Manager
steinunn(at)nordicvisitor.com

Stella Bryndís Guðbjörnsdóttir

Small Groups Manager
stella(at)nordicvisitor.com

Hrefna Sveinbjörnsdóttir

Operations Team Leader
hrefna(at)nordicvisitor.com

Andri Hermannsson

andri(at)nordicvisitor.com

Clarence Voon

clarence(at)nordicvisitor.com

Dagrún Linda Reykjalín Barkardóttir

dagrun(at)nordicvisitor.com

Daníel Godsk Rögnvaldsson

daniel(at)nordicvisitor.com

Daria Kowalewska

daria(at)nordicvisitor.com

Edda Kolbrún Egilsdóttir

Elena Sofia Ferrari

elena(at)nordicvisitor.com

Emily Bermann

emily.b(at)nordicvisitor.com

Ernir Kárason

ernir(at)nordicvisitor.com

Gabriela Sklenářová

gabrielas(at)nordicvisitor.com

Guðrún Ljósbrá Björnsdóttir

ljosbra(at)nordicvisitor.com

Guðrún Líf Björnsdóttir

gudrun(at)nordicvisitor.com

Hallfríður Svala Ingimundardóttir

hallfridur(at)nordicvisitor.com

Hanna Lára Ásgeirsdóttir

hannalara(at)nordicvisitor.com

Hildur Sif Guðmundsdóttir

hildursif(at)nordicvisitor.com

Ingibjörg Friðriksdóttir

ingibjorgl(at)nordicvisitor.com

Margrét Arnardóttir

margret(at)nordicvisitor.com

Markó Puskás

marko(at)nordicvisitor.com

Perla Lind Logadóttir

perlalind(at)nordicvisitor.com

Salomé Klifa

salome.klifa(at)nordicvisitor.com

Sigríður Þóra Jafetsdóttir

sigridur(at)nordicvisitor.com

Sigrún Þóra Magnúsdóttir

sigrun(at)nordicvisitor.com

Simona Chylová

Snæfríður Helgadóttir

snaefridur(at)nordicvisitor.com

Sotiria Prodromiti

sotiria(at)nordicvisitor.com

Sólveig Ingólfsdóttir

solveig.ingolfs(at)nordicvisitor.com

Zachary John Scott

zachary(at)nordicvisitor.com

Scotland Office

Lorna Denham

Regional Director – UK & Ireland
lorna(at)nordicvisitor.com

Annie Pepperell

Tour Operations Manager
annie(at)nordicvisitor.com

Anna Davies

anna(at)nordicvisitor.com

Ashley Findlay

ashley(at)nordicvisitor.com

Asta Tarvydaite

asta(at)nordicvisitor.com

Chris Glauche

chris(at)nordicvisitor.com

Duncan Searle

duncan(at)nordicvisitor.com

Eve Davies

eve(at)nordicvisitor.com

Gabby Marshall

gabby(at)nordicvisitor.com

Gabriela Adrover Ollers

gabriela(at)nordicvisitor.com

Jana McNair Machalkova

jana(at)nordicvisitor.com

Kirsten Lewis

kirsten(at)nordicvisitor.com

Lauriane Bourdiau

lauriane(at)nordicvisitor.com

Linda Cavallaro

lindac(at)nordicvisitor.com

Magdalena Obara

magda(at)nordicvisitor.com

Margarita Falcon Deniz

margarita(at)nordicvisitor.com

Michelle Walsh

michelle(at)nordicvisitor.com

Mikaela Taylor

mikaelat(at)nordicvisitor.com

Rebecca Avraam-Meres

rebecca(at)nordicvisitor.com

Rhiannon Hoey

rhiannon(at)nordicvisitor.com

Ryan Jones

ryan(at)nordicvisitor.com

Sarah McLagan

sarahm(at)nordicvisitor.com

Sophie Annabelle Merritt

sophiem(at)nordicvisitor.com

Veronika Bedo

veronika(at)nordicvisitor.com

Sweden Office

Hálfdán Gíslason

Regional Director – Scandinavia
halfdan(at)nordicvisitor.com

Liza Suslova

Tour Operations Manager - Scandinavia
liza(at)nordicvisitor.com

Annie Cederbäck

anniec(at)nordicvisitor.com

Anton Pockar

anton(at)nordicvisitor.com

Daníel Bjartmar Sigurðsson

danielb(at)nordicvisitor.com

Elin Lilja Öqvist

elin(at)nordicvisitor.com

Frida Vestin

fridav(at)nordicvisitor.com

Ellen Yee

ellen(at)nordicvisitor.com

Hilda Barkelind

hilda(at)nordicvisitor.com

Irja Jónina Forss

irja(at)nordicvisitor.com

Isabelle Paavilainen

isabelle(at)nordicvisitor.com

Jennifer Jatko Lundberg

jennifer(at)nordicvisitor.com

Jemima Chesterfield

jemima(at)nordicvisitor.com

Juliette Catteau

juliette(at)nordicvisitor.com

Lára Dagný Guðmundsdóttir

lara(at)nordicvisitor.com

Małgorzata Nowak

malgorzata(at)nordicvisitor.com

Mariama Njie

mariama(at)nordicvisitor.com

Marta Streng

marta(at)nordicvisitor.com

Ronja Fredriksson

ronja(at)nordicvisitor.com

Ruzena Michaligova

ruzena(at)nordicvisitor.com

Sofia Sundkvist

sofia(at)nordicvisitor.com

Sveinborg Katla Daníelsdóttir

sveinborg(at)nordicvisitor.com

Veronika Durčáková

veronika.d(at)nordicvisitor.com

Germany Office

Lárus Heiðar Ásgeirsson

Regional Manager – Alps
larus(at)nordicvisitor.com

Anke Pertzborn

anke(at)nordicvisitor.com

Anuj Puranik

anuj(at)nordicvisitor.com

Maria Obregon

mariao(at)nordicvisitor.com

Stephania Quijas Martinez

stephania(at)nordicvisitor.com

Customer Experience

Adele Hunter

adele(at)nordicvisitor.com

Sharon Peel

sharon(at)nordicvisitor.com

Vero Reyes

vero(at)nordicvisitor.com

Business Development

Hafdís Þóra Hafþórsdóttir

Deputy CEO
hafdis(at)nordicvisitor.com

Alexandra Þórisdóttir

alexandra(at)nordicvisitor.com

Brynja Dögg Heiðudóttir

brynjadogg(at)nordicvisitor.com

Dagný Ágústsdóttir

dagny(at)nordicvisitor.com

Emily Bavis

emily(at)nordicvisitor.com

Helga Guðmundsdóttir

helgag(at)nordicvisitor.com

Kolbrún Sigurðardóttir

kolbrun(at)nordicvisitor.com

Why you can book with confidence

We're fully licensed, certified and recognised across Europe – but here's what that actually means for you.

How we look after the places you visit

The destinations we love need protecting. We support environmental and social projects through the Travel Connect Fund (run by our team and sister brands). We work with local suppliers who share our values. And we're always looking into how we can tread lighter.

You can read the full details in our Sustainability Policy.

The people behind your trip

Certifications matter. But people matter even more.

Your trip is shaped by a team that genuinely cares – travel consultants who listen, local guides who reveal hidden corners, and operations staff who sweat the details you'll never see. Their dedication earned us Company of the Year from Iceland's VR labour union, an award based entirely on employee feedback.

When you travel with us, you're benefitting from their passion and pride.

How we keep things safe

Your payments are 100% safeguarded. It's built into every booking. We're licensed by the Icelandic Tourist Board, members of local tourism associations across Europe, and one of the first Iceland travel companies certified by Travelife for sustainability.

These aren't just badges on our website. They're proof we do things properly.

Member of The Icelandic Travel Industry Association

Official agent Norway Hurtigruten cruises

Member of The Scottish Tourism Alliance

Certified member of Travelife

Our story

There’s a story behind every journey.

Ours began in 2002. Ásberg Jónsson thought he’d run a simple summer booking office in downtown Reykjavík. Maybe rent out some bikes. But he fell hard for travel, and that tiny shopfront became Iceland’s first privately owned tourist information centre.

A handful of staff. A few trusted partnerships. Visitors who wanted to see Iceland differently. Word spread. The team grew. And those early adventures led us into the Nordics, the UK, and more handpicked destinations across Europe.

Today, we’re hundreds strong, with offices across the continent. We may have parked the bikes years ago, but the heart of the company hasn’t changed. You’ll feel it in the personal care, the local insight, and the small details that stay with you long after you’re home.

Ready to write your own Nordic Visitor story? Start planning your next adventure.

Want more inspiration? Sign up for our newsletter or follow our blog, Facebook, Instagram and other social channels for insider tips and trip ideas.

A new look. The same people you trust.

You may have noticed things look a bit different around here – a new logo, fresh colours, an updated style. We’re changing our look as we grow, but we’re still the same Nordic Visitor you know and trust.

Your personal travel consultant? Still here. Support from local experts during your trip? Always on. The local insights and care that make every trip feel special? That’s not going anywhere.

We’re still the people who handle everything – from the big picture down to the smallest details – so you can travel with complete confidence.

Because wherever you go, we’re there for you.