Media Centre
We’re one of Europe’s leading specialist travel agencies – and we know our destinations the way a local does. If you’re working on a story, planning a collaboration, or looking for an expert voice on European travel, you’re in the right place.
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Who we are
Nordic Visitor was founded in Iceland and has grown into one of Europe’s most trusted tour-based travel agencies. We plan and operate self-drive and guided tours across more than 20 destinations – from Iceland and Greenland to Italy, Ireland, and the Alps – with local expertise at the centre of everything we do.
Our mission: to help people confidently connect with new places and cultures all over Europe. We do that by combining deep local knowledge with genuinely personal service. Our consultants don’t just know the routes – they know the best coffee stop after the glacier walk, the hotel owner who’s been welcoming guests for thirty years, the quiet road that gets you there without the hustle and bustle.
We’re like a friend in each of our destinations.
370+
across Europe
150+
employees worldwide
est. 2002
in Reykjavík, Iceland
20+ destinations across Europe
Headquartered in Reykjavík, with offices across Europe
- Reykjavík (HQ)
- Edinburgh
- Stockholm
- Munich
- Rome
The Travel Connect Fund
Reinvesting in the destinations we operate in — because the places we love deserve to thrive for generations to come.
Learn more
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For press requests, interview enquiries or collaboration proposals, get in touch. We aim to respond to all media enquiries within 2 working days.
Latest press & announcements
From Reykjavík to Rome: How a Nordic travel company plans to change the way we see Italy
Italy welcomes tens of millions of visitors every year. But self-drive touring, the kind where you plan a route, pick up a car, and spend a week discovering the country at your own pace, remains a surprisingly small corner of the market. It's..
Nordic Visitor reinvests $97,000 in the communities behind its destinations
Every year, thousands of travelers – nearly 70% of them American – book trips to Europe with Nordic Visitor. They come for the northern lights, the fjords, the Alpine peaks, the Scottish Highlands. What they may not know is that their t..
Nordic Visitor nominated for 2 World Travel Awards™
We've got big news. Nordic Visitor has been nominated for 2 awards at the World Travel Awards™ 2026: Europe's Leading Tour Operator and Iceland's Leading Tour Operator. We're proud, really proud, but we couldn’t have don..
Press assets & downloads
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Browse press assetsTerms & conditions of use
All assets on this page are provided exclusively for editorial and press purposes. By downloading any asset, you agree to the following terms.
All photography is copyright of Nordic Visitor and/or credited third-party photographers as noted in the image metadata. Images may be used for editorial coverage of Nordic Visitor only. They may not be cropped, altered, or used in a misleading context. Commercial or promotional use – including use in advertising, sponsored content, or brand partnerships – is not permitted without prior written consent.
Nordic Visitor logos and brand elements may not be altered, recoloured, distorted, or used in any way that implies endorsement or partnership without written agreement. Please refer to the usage notes included in the brand assets pack.
Approved quotes may be used in editorial coverage with correct attribution to the named spokesperson and their title. Quotes may not be edited in a way that changes meaning.
All assets remain the property of Nordic Visitor. Use of any asset constitutes acceptance of these terms. Nordic Visitor reserves the right to withdraw permission for asset use at any time.
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